Toucan Talks: Harnessing the power of video
October 04 2023
In early September, Toucan collaborated alongside the world’s largest e-retailer to host another Toucan Talks event in partnership with Amazon Ads. We showcased the power of video within an advertising strategy and how it can be used to help achieve success across the entire advertising funnel.
At ‘Toucan Talks’, industry-leading brands and clients were invited along to gain valuable insights from Amazon’s experts and Toucan’s own advertising and creative team on the power of video, and how it can drive your advertising goals.
Attendees gained a deeper understanding of various aspects related to video creative formats and how they play a crucial role in engaging customers at every point across the customer journey. By engaging at every point, we can persuade potential customers to purchase from the brand and become loyal customers.
Following on from our expert speakers, we opened the floor for questions led by our advertising team & Amazon experts who answered questions which helped attendees gain a further and more specific understanding of the power of video. This panel discussion demonstrates the commitment towards continuous learning and professional development we encourage here at Toucan.
Our post-event networking session allowed clients to seek advice and gain a new perspective on using video content to elevate their advertising strategies by speaking to our expert presenters, and account managers attending over a drink.
This opportunity served as a valuable platform for strengthening our client relationships and offering insightful information. Co-hosting this event was a significant achievement for Toucan, as it represented a proud moment in our company's progression and marked our second major milestone of the year following our attainment of Amazon Advanced Partner status.