In 2020, we began working with a new tea company who wanted to continue to grow their presence and sales revenue on Amazon. We quickly noticed that their current ad strategy was not set up for long-term success and was lacking key elements that would help them to increase their presence and capitalise on seasonal traffic throughout the year. Through implementing a comprehensive seasonal strategy to leverage an increase in gifting searches for the Christmas period we grew sales +327% from September to December. 

 

We recognised that shoppers were naturally buying less tea products during the warmer winter months and used this time to work on a full content overhaul, optimising listing content and product imagery alongside the keyword and advertising strategy. 

 

Beginning the optimisation process well before the Autumn and Winter months allowed us to work with the Amazon algorithm to increase the brands’ organic ranking in time to catch an influx of shoppers on the platform. 

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How Leveraging Seasonality Trends Can Generate Sales Growth

It’s no secret that shopping habits change significantly over key gifting periods, especially in Q4 when we are battling with a triple-threat, Black Friday, Cyber Monday and Christmas. 

client:

OFFBLAK

How Leveraging Seasonality Trends Can Generate Sales Growth

It’s no secret that shopping habits change significantly over key gifting periods, especially in Q4 when we are battling with a triple-threat, Black Friday, Cyber Monday and Christmas. 

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before

after

We leveraged keyword trends from Helium10 to implement highly searched seasonal terms into product copy, updated listing imagery to reflect Christmas-themed lifestyle shots and included new Gift pack SKUs into the catalogue. Advertising campaigns were built to reflect the new keyword trends whilst Sponsored Brand campaigns showcased the full gifting range and Sponsored Brand Video was used to engage shoppers new to the brand. 

 

Overall sales had grown 327% from September to December. The success was largely due to implementing a comprehensive seasonal strategy early, allowing enough time to integrate the changes into the Amazon algorithm.

“We’re very happy with the results and the data gives us a good base level of understanding for us to plan the year ahead.”