CHIKA’S, a nuts and snacks brand, reached out for our help in 2020 to grow their presence on Amazon and improve sales revenue. The foundation to any brands’ success begins with the product page. Poor content and imagery will leave your sales stagnant and inhibit your growth on the platform. 

 

On Amazon, the quality of your content is directly linked to your organic sales ranking, which in turn is the cornerstone to steadily increasing your presence on the digital shelf and consistently boosting sales.

To achieve a fully optimised product detail page you will need; a clear and concise title, detailed bullet points and description, product variation family (if applicable), a minimum of 5 high resolution images, A+ content and a Brand Store.

meet the team

Achieving Nutty Sales Growth: Why Imagery Is Key to Success on Amazon

How simply switching listing imagery on Amazon lead to a +1,644% increase in sales… pretty nutty, right?

client:

Chika's

Achieving Nutty Sales Growth: Why Imagery Is Key to Success on Amazon

How simply switching listing imagery on Amazon lead to a +1,644% increase in sales… pretty nutty, right?

companies we've worked with

we want to work with you,

let's talk.

companies we've worked with

we want to work with you,

let's talk.

before

after

BEFORE

AFTER

We are able to combine our insider knowledge of the Amazon landscape with highly sophisticated keyword research tools to produce not only the most aesthetically pleasing content but the most efficient content to maximise your visibility in the search results.

 

Since launching CHIKA’S products via Seller Central in the Summer of 2020, we initially built the product detail pages with optimised titles, bullet points and product descriptions but the imagery was lacking. After working closely with the CHIKA’S team, we were able to replace the existing imagery with new and improved product shots for the entire catalogue. 

 

This simple switch of replacing old imagery with new, kick-started a continuous increase in sales growth across the account. From May to December we saw sales grow by +1,644%, further establishing the brands’ presence on the Amazon platform.

 

“Jamie explained very clearly how important content was on Amazon and when shown some good and bad examples of other brands content on Amazon we pulled this together to show case our brand to the fullest.

 

The template Toucan uses made this easy to do and across our many products. This made a real difference, sales came in and more great reviews too. Using our content really worked. “ - Emma Grant