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We are a close-knit, friendly, and supportive team that strive to deliver the very best account management services to all our clients, big and small.

The Toucan graphics team worked alongside the brand to understand their USPs and their brand identity and tone of voice. With these insights graphics were able to create beautiful imagery that improved the retail readiness of the brand, in ensuring that customers knew exactly which product they were receiving, the USPs that sets the brand apart and the sustainability practices they conduct. 

The Impact of Optimised A+ and Listing Imagery on Conversion Rate

The Impact of Optimised A+ and Listing Imagery on CR%

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Our client saw an increase of 45% in conversion rate through Q4, the key selling period for tea

An established tea brand wanted to increase their conversion rate on Amazon. The brand sits within a highly competitive category on Amazon, as such there is a lot of choice for consumers and many brands with high brand loyalty. 

 

The challenge for Toucan therefore was to create new listing imagery and A+ content that highlighted the USPs of each product to increase conversion rate:

Our client saw an increase of 45% in conversion rate through Q4, the key selling period for tea

An established tea brand wanted to increase their conversion rate on Amazon. The brand sits within a highly competitive category on Amazon, as such there is a lot of choice for consumers and many brands with high brand loyalty. 

 

The challenge for Toucan therefore was to create new listing imagery and A+ content that highlighted the USPs of each product to increase conversion rate:

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