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Before implementation, only two different product images were uploaded which left a substantial information gap, portraying the product in a not-so-favourable light.
To optimise this page, we started by adding six different high-quality product images and a brand video. We worked to ensure that these lifestyle, product and serve images, alongside the brand video clearly highlighted the brand's USPs to the potential buyers.
Due to both high competition between food and drink brands, and strong loyalty to one’s favourite brand, it is even more imperative for product pages to be fully optimised. Optimising product pages ensures that you are showcasing your product in the best light possible, minimising the likelihood of a consumer choosing a competitor’s product over yours.
The data speaks for itself! Often the visual elements of e-commerce are deemed less important than your product or strategy, however, we have proved that by changing something so simple as your photo selection can dramatically boost your product's success on Amazon.
Retail Readiness: The Power of the Perfect Product Page
ACOS (Advertising Cost of Sale) decreased from 24% to 17%, meaning it took less spend to drive consumers to purchase the product.
Increased Profitability: Ordered revenue for this product increased by 10%.
Amazon has a set of guidelines that’s focus is to give guidance to sellers on what sort of imagery they should be utilising on their product page to ensure the page is ‘retail ready’.
However, after years of testing different image and video variations, we have found a specific formula that boosts brands’ performance once implemented. We had the opportunity to apply this tested formula when optimising a beverage companies product page.
Increased Profitability: Ordered revenue for this product increased by 10%.
Amazon has a set of guidelines that’s focus is to give guidance to sellers on what sort of imagery they should be utilising on their product page to ensure the page is ‘retail ready’.
However, after years of testing different image and video variations, we have found a specific formula that boosts brands’ performance once implemented. We had the opportunity to apply this tested formula when optimising a beverage companies product page.
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