We set joint goals with the client which focused on driving purchase and building awareness. With strong foundations, we were able to build our advertising strategy utilising the full suite of Sponsored Ads.

The result: we were able to gain significant market share from well-established brands and position our client’s range as a premium brand in a crowded space. All of this was achieved while also meeting our client’s KPIs of highly performing advertising campaigns.

We set joint goals with the client which focused on driving purchase and building awareness. With strong foundations, we were able to build our advertising strategy utilising the full suite of Sponsored Ads.

The result: we were able to gain significant market share from well-established brands and position our client’s range as a premium brand in a crowded space. All of this was achieved while also meeting our client’s KPIs of highly performing advertising campaigns.

Next Project

Launching a Start-Up Brand in a Competitive Market Segment

Unit sales: +805%

Revenue: +1,176%

Clicks: +385%

Conversion Rate: +89%

Since we were launching in a highly competitive market segment, we started by building strong foundations, starting with perfect product pages using our tried and tested formula. This involved creating highly informative copywriting and building conversion-driving imagery & A+ content that highlighted the key USPs of the products.

We kicked off by building strong foundations by utilising Amazon’s Vine program to efficiently & quickly gain highly detailed and honest reviews.

Unit sales: +805%

Revenue: +1,176%

Clicks: +385%

Conversion Rate: +89%

Since we were launching in a highly competitive market segment, we started by building strong foundations, starting with perfect product pages using our tried and tested formula. This involved creating highly informative copywriting and building conversion-driving imagery & A+ content that highlighted the key USPs of the products.

We kicked off by building strong foundations by utilising Amazon’s Vine program to efficiently & quickly gain highly detailed and honest reviews.

After 6 months of implementing these techniques, the client saw a 1,176% increase in revenue growth from launch, with a 805% growth in the number of units sold. Furthermore, the client experienced 89% uplift in conversion rate, alongside a 385% increase in clicks, tying together the importance of affective advertising when launching on Amazon, and creating the perfect product page to attract consumers and drive purchase.

Launching a Start-Up Brand in a Competitive Market Segment

Launching a Start-Up Brand in a Competitive Market Segment

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