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Following the launch of advertising activity for a gin brand, we saw a 73% increase in organic sales 4 weeks after the campaign launched
Similarly, a month following the activation of advertising campaigns for a whisky brand, we saw a 46% increase in organic sales.
Boost Your Organic Sales Through Strategic Advertising Campaigns
Organic sales for a popular alcohol brand increased up to 73% following the launch of strategic and data-driven advertising campaigns.
When you run advertising campaigns on Amazon, not only are you boosting purchases and driving paid traffic to your product pages, but you are also simultaneously boosting your organic sales ranking. Unlike in Google Adwords, Amazon PPC sales have a direct influence on a product’s organic ranking on Amazon.
We know that a lack of data can negatively impact your sales ranking; this effect is especially important for new product launches as they lack substantial sales history and performance data. By launching PPC campaigns on Amazon, you are driving an increased volume of qualified traffic to your product pages, boosting your overall sales and therefore supporting Amazon’s SEO algorithm. It all comes full circle!
Organic sales for a popular alcohol brand increased up to 73% following the launch of strategic and data-driven advertising campaigns.
When you run advertising campaigns on Amazon, not only are you boosting purchases and driving paid traffic to your product pages, but you are also simultaneously boosting your organic sales ranking. Unlike in Google Adwords, Amazon PPC sales have a direct influence on a product’s organic ranking on Amazon.
We know that a lack of data can negatively impact your sales ranking; this effect is especially important for new product launches as they lack substantial sales history and performance data. By launching PPC campaigns on Amazon, you are driving an increased volume of qualified traffic to your product pages, boosting your overall sales and therefore supporting Amazon’s SEO algorithm. It all comes full circle!
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