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A Global Content Overhaul Leads to a 51% increase in ROAS
Within 2 weeks of the content overhaul we had seen a record revenue for Q4 2019 and this continued throughout the entirety of 2020 to date
Comparing YOY, revenue was up over 700% 2020 vs 2019
When we first started working with our client in October 2019, their goal was to be more cost-efficient on Amazon across both Europe and the UK. However, they weren’t sure of how they could continue to push performance further.
They have a very large product offering on Amazon amounting to over 30 different SKUs with nine brands and multiple markets: making this an extensive global project with a time-sensitive deadline. In order for us to approach this task in the most time-efficient way, we first underwent a complete account audit to identify the gaps and the opportunities for improvement. Secondly, we needed to then strategically implement all the changes before relaunching any ad campaigns to avoid wasting ad spend.
Comparing YOY, revenue was up over 700% 2020 vs 2019
When we first started working with our client in October 2019, their goal was to be more cost-efficient on Amazon across both Europe and the UK. However, they weren’t sure of how they could continue to push performance further.
They have a very large product offering on Amazon amounting to over 30 different SKUs with nine brands and multiple markets: making this an extensive global project with a time-sensitive deadline. In order for us to approach this task in the most time-efficient way, we first underwent a complete account audit to identify the gaps and the opportunities for improvement. Secondly, we needed to then strategically implement all the changes before relaunching any ad campaigns to avoid wasting ad spend.
Our team took the time to scan each product page and conduct a deep dive into the previous data from advertising campaigns to get a clear picture of where the account currently was in terms of Amazon’s “Retail Readiness” criteria.
From our exploration, we identified that the product pages weren’t ‘retail ready’ meaning that the content present wasn’t optimised to set them up for success. This is likely to cause customers to bounce off the product pages after struggling to find the necessary information needed to facilitate a smooth purchasing experience on the platform. If you are driving paid traffic to your product pages before they’re fully optimised, you risk wasting your ad budget on customers who are less likely to purchase your products.
We planned out and undertook a global content overhaul across all product SKUs, replacing outdated and low-quality imagery, adding SEO optimised product descriptions, streamlining product titles for search, implementing visually appealing enhanced brand content, optimising the customer reviews and taking stock of the inventory on each SKU.
Within two weeks of the content overhaul, we had seen record revenue for Q4 2019 and this continuing through the entirety of 2020 to date.
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