Since CBD is a pilot scheme on Amazon, it was not possible to use Sponsored Advertising for ingestible CBD products. We had to use all other levers in order to drive visibility and revenue.

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We created listing imagery & A+ content with two goals in mind; to drive conversion and to increase brand awareness. We also conducted extensive keyword research in order to create highly optimised text content for Amazon product pages (titles, bullet points, descriptions and back-end keywords). Once we had built the foundations we focused on pricing and promotional strategies to work towards our goals of building brand awareness and driving sales on Amazon.