How to Win in Q2 on Amazon
30 Apr 2024
Winning on Amazon in Q2, like any quarter on Amazon, requires a comprehensive strategy that encompasses tactical advertising, product detail page optimisation, operational efficiency and much more. The variance between each quarter is the different events that influence shopper’s behaviour. With certain events in Q2 such as Mother's Day in the US, World Digestive Health Day in May along with Father's Day & the Euros in June, there is plenty of events that brands can take advantage of due to the increased traffic.
Here are some tips and tricks to help your brand get ahead in Q2:
Optimised Product Listings: Ensuring your product listings are optimised with high-quality images, compelling product descriptions, relevant keywords, and accurate product details. Using tools like Amazon's search term report and keyword research tools to identify and incorporate relevant keywords into your listings will allow your brand to stand out from the competition.
Considering Q2 events like Mother's Day and Father's Day, brands should strategically optimise their product listings to cater to the specific needs and desires of consumers during these celebratory occasions. By highlighting relevant products such as thoughtful gifts, family-oriented items, and special treats, brands can ensure that their listings resonate with the sentiment of these specific holidays, thereby maximising visibility and sales potential.
Offer Promotions and Deals: Running promotions such as discounts, coupons, and lightning deals to attract customers and increase sales is necessary for attracting new to brand customers and retaining your loyal customers.
To capitalise on the increased consumer spending during events like Mother & Father’s Day and the Euros 2024, brands should consider rolling out enticing offers and deals aimed at increasing conversions during these holidays. Whether it's exclusive discounts on certain gifting sets for parents, sports merchandise, bundle deals on related products, or limited-time promotions, brands need to leverage these opportunities to drive sales and foster brand loyalty among their target audience.
Focus on Customer Service: Brands shouldn’t forget that they need to provide excellent customer service by promptly responding to customer inquiries, addressing concerns, and resolving issues. Positive reviews and customer satisfaction can significantly impact your sales and brand reputation on Amazon. Taking part in Amazon Vine is one way to start generating reviews for specific products in your catalogue and can help brands a lot with building some positive feedback from their products.
With the influx of shoppers during peak periods like Mother's Day and Father's Day, providing exceptional customer service becomes paramount for brands aiming to stand out in the competitive landscape. From prompt responses to inquiries and concerns to personalised assistance throughout the purchasing journey, brands need to prioritise delivering a seamless experience to ensure customer satisfaction and retention.
Optimise for Mobile: With an ever-increasing number of shoppers using mobile devices, ensuring your product listings are optimised for mobile viewing is vital. This includes mobile-friendly images, concise product descriptions, and easy navigation. Amazon have introduced vertical video now which shows that Amazon itself understands more people are using mobile to shop so taking advantage of this as a brand can give you that competitive advantage.
Amazon Advertising: As a brand, you should be investing in multiple types of amazon advertising such as Sponsored Products, Sponsored Brands & Sponsored Display Ads and making use of Amazon DSP if you can. Amazon Advertising can increase visibility and drive traffic to your product listings to drive conversions and maximise your ROAS.
As competition intensifies amidst major events such as the Euros 2024, strategic Amazon advertising campaigns have become instrumental in boosting product visibility and driving traffic to listings. Through targeted keyword optimisation, sponsored product placements, and strategic bidding strategies, brands need to implement a strategy to amplify their presence on the platform, effectively reaching and engaging with their desired audience segments during crucial buying moments.
Monitor and Analysing Performance: Regularly monitoring your sales, traffic, and conversion metrics using Amazon Seller or Vendor Central's analytics tools will give you a lot of insights you need to make data-led decisions to be successful in Q2 and take this information into Q3. Brands should use this data to identify trends, opportunities, and areas for improvement.
Summary
Ensuring that your brand takes advantage of key events during specific periods throughout the year, and when they are linked to your tailored promotional plans, ads strategies and content will give brands a massive advantage over competitors.
Q2 presents a great opportunity for brands to accelerate their business by following the tips and ideas we have presented above. By implementing these strategies during key events in Q2 and staying proactive in your approach to selling on Amazon, brands will thrive and stay ahead of the competition in Q2 and beyond.
Key Events
Mother’s Day: 12th MAY (US)
World Cocktail Day: 13th May
World Whiskey Day: 18th May
Euros 2024: 14th June
Father's Day: 16th June
World Digestive Health Day: 29th May
Sports & Wellness Week in May
Winning on Amazon in Q2, like any quarter on Amazon, requires a comprehensive strategy that encompasses tactical advertising, product detail page optimisation, operational efficiency and much more. The variance between each quarter is the different events that influence shopper’s behaviour. With certain events in Q2 such as Mother's Day in the US, World Digestive Health Day in May along with Father's Day & the Euros in June, there is plenty of events that brands can take advantage of due to the increased traffic.
Here are some tips and tricks to help your brand get ahead in Q2:
Optimised Product Listings: Ensuring your product listings are optimised with high-quality images, compelling product descriptions, relevant keywords, and accurate product details. Using tools like Amazon's search term report and keyword research tools to identify and incorporate relevant keywords into your listings will allow your brand to stand out from the competition.
Considering Q2 events like Mother's Day and Father's Day, brands should strategically optimise their product listings to cater to the specific needs and desires of consumers during these celebratory occasions. By highlighting relevant products such as thoughtful gifts, family-oriented items, and special treats, brands can ensure that their listings resonate with the sentiment of these specific holidays, thereby maximising visibility and sales potential.
Offer Promotions and Deals: Running promotions such as discounts, coupons, and lightning deals to attract customers and increase sales is necessary for attracting new to brand customers and retaining your loyal customers.
To capitalise on the increased consumer spending during events like Mother & Father’s Day and the Euros 2024, brands should consider rolling out enticing offers and deals aimed at increasing conversions during these holidays. Whether it's exclusive discounts on certain gifting sets for parents, sports merchandise, bundle deals on related products, or limited-time promotions, brands need to leverage these opportunities to drive sales and foster brand loyalty among their target audience.
Focus on Customer Service: Brands shouldn’t forget that they need to provide excellent customer service by promptly responding to customer inquiries, addressing concerns, and resolving issues. Positive reviews and customer satisfaction can significantly impact your sales and brand reputation on Amazon. Taking part in Amazon Vine is one way to start generating reviews for specific products in your catalogue and can help brands a lot with building some positive feedback from their products.
With the influx of shoppers during peak periods like Mother's Day and Father's Day, providing exceptional customer service becomes paramount for brands aiming to stand out in the competitive landscape. From prompt responses to inquiries and concerns to personalised assistance throughout the purchasing journey, brands need to prioritise delivering a seamless experience to ensure customer satisfaction and retention.
Optimise for Mobile: With an ever-increasing number of shoppers using mobile devices, ensuring your product listings are optimised for mobile viewing is vital. This includes mobile-friendly images, concise product descriptions, and easy navigation. Amazon have introduced vertical video now which shows that Amazon itself understands more people are using mobile to shop so taking advantage of this as a brand can give you that competitive advantage.
Amazon Advertising: As a brand, you should be investing in multiple types of amazon advertising such as Sponsored Products, Sponsored Brands & Sponsored Display Ads and making use of Amazon DSP if you can. Amazon Advertising can increase visibility and drive traffic to your product listings to drive conversions and maximise your ROAS.
As competition intensifies amidst major events such as the Euros 2024, strategic Amazon advertising campaigns have become instrumental in boosting product visibility and driving traffic to listings. Through targeted keyword optimisation, sponsored product placements, and strategic bidding strategies, brands need to implement a strategy to amplify their presence on the platform, effectively reaching and engaging with their desired audience segments during crucial buying moments.
Monitor and Analysing Performance: Regularly monitoring your sales, traffic, and conversion metrics using Amazon Seller or Vendor Central's analytics tools will give you a lot of insights you need to make data-led decisions to be successful in Q2 and take this information into Q3. Brands should use this data to identify trends, opportunities, and areas for improvement.
Summary
Ensuring that your brand takes advantage of key events during specific periods throughout the year, and when they are linked to your tailored promotional plans, ads strategies and content will give brands a massive advantage over competitors.
Q2 presents a great opportunity for brands to accelerate their business by following the tips and ideas we have presented above. By implementing these strategies during key events in Q2 and staying proactive in your approach to selling on Amazon, brands will thrive and stay ahead of the competition in Q2 and beyond.
Key Events
Mother’s Day: 12th MAY (US)
World Cocktail Day: 13th May
World Whiskey Day: 18th May
Euros 2024: 14th June
Father's Day: 16th June
World Digestive Health Day: 29th May
Sports & Wellness Week in May
Winning on Amazon in Q2, like any quarter on Amazon, requires a comprehensive strategy that encompasses tactical advertising, product detail page optimisation, operational efficiency and much more. The variance between each quarter is the different events that influence shopper’s behaviour. With certain events in Q2 such as Mother's Day in the US, World Digestive Health Day in May along with Father's Day & the Euros in June, there is plenty of events that brands can take advantage of due to the increased traffic.
Here are some tips and tricks to help your brand get ahead in Q2:
Optimised Product Listings: Ensuring your product listings are optimised with high-quality images, compelling product descriptions, relevant keywords, and accurate product details. Using tools like Amazon's search term report and keyword research tools to identify and incorporate relevant keywords into your listings will allow your brand to stand out from the competition.
Considering Q2 events like Mother's Day and Father's Day, brands should strategically optimise their product listings to cater to the specific needs and desires of consumers during these celebratory occasions. By highlighting relevant products such as thoughtful gifts, family-oriented items, and special treats, brands can ensure that their listings resonate with the sentiment of these specific holidays, thereby maximising visibility and sales potential.
Offer Promotions and Deals: Running promotions such as discounts, coupons, and lightning deals to attract customers and increase sales is necessary for attracting new to brand customers and retaining your loyal customers.
To capitalise on the increased consumer spending during events like Mother & Father’s Day and the Euros 2024, brands should consider rolling out enticing offers and deals aimed at increasing conversions during these holidays. Whether it's exclusive discounts on certain gifting sets for parents, sports merchandise, bundle deals on related products, or limited-time promotions, brands need to leverage these opportunities to drive sales and foster brand loyalty among their target audience.
Focus on Customer Service: Brands shouldn’t forget that they need to provide excellent customer service by promptly responding to customer inquiries, addressing concerns, and resolving issues. Positive reviews and customer satisfaction can significantly impact your sales and brand reputation on Amazon. Taking part in Amazon Vine is one way to start generating reviews for specific products in your catalogue and can help brands a lot with building some positive feedback from their products.
With the influx of shoppers during peak periods like Mother's Day and Father's Day, providing exceptional customer service becomes paramount for brands aiming to stand out in the competitive landscape. From prompt responses to inquiries and concerns to personalised assistance throughout the purchasing journey, brands need to prioritise delivering a seamless experience to ensure customer satisfaction and retention.
Optimise for Mobile: With an ever-increasing number of shoppers using mobile devices, ensuring your product listings are optimised for mobile viewing is vital. This includes mobile-friendly images, concise product descriptions, and easy navigation. Amazon have introduced vertical video now which shows that Amazon itself understands more people are using mobile to shop so taking advantage of this as a brand can give you that competitive advantage.
Amazon Advertising: As a brand, you should be investing in multiple types of amazon advertising such as Sponsored Products, Sponsored Brands & Sponsored Display Ads and making use of Amazon DSP if you can. Amazon Advertising can increase visibility and drive traffic to your product listings to drive conversions and maximise your ROAS.
As competition intensifies amidst major events such as the Euros 2024, strategic Amazon advertising campaigns have become instrumental in boosting product visibility and driving traffic to listings. Through targeted keyword optimisation, sponsored product placements, and strategic bidding strategies, brands need to implement a strategy to amplify their presence on the platform, effectively reaching and engaging with their desired audience segments during crucial buying moments.
Monitor and Analysing Performance: Regularly monitoring your sales, traffic, and conversion metrics using Amazon Seller or Vendor Central's analytics tools will give you a lot of insights you need to make data-led decisions to be successful in Q2 and take this information into Q3. Brands should use this data to identify trends, opportunities, and areas for improvement.
Summary
Ensuring that your brand takes advantage of key events during specific periods throughout the year, and when they are linked to your tailored promotional plans, ads strategies and content will give brands a massive advantage over competitors.
Q2 presents a great opportunity for brands to accelerate their business by following the tips and ideas we have presented above. By implementing these strategies during key events in Q2 and staying proactive in your approach to selling on Amazon, brands will thrive and stay ahead of the competition in Q2 and beyond.
Key Events
Mother’s Day: 12th MAY (US)
World Cocktail Day: 13th May
World Whiskey Day: 18th May
Euros 2024: 14th June
Father's Day: 16th June
World Digestive Health Day: 29th May
Sports & Wellness Week in May