Amazon DSP – Why You Should Be Using It & How Toucan Can Help
11 Apr 2024
What is Amazon DSP?
Amazon DSP is a demand-side platform that allows advertisers to programmatically buy ads to reach new and existing audiences on and off Amazon. Amazon DSP does come with an extra cost to advertisers if you use the wrong approach hence why it is extremely important that you have a DSP plan in place, so you do not waste your advertising budget on ads that aren’t going to accomplish your brand’s goals.
Why would you choose to use Amazon DSP?
Data is of course a massive part of advertising so being able to get the most insightful data is extremely powerful. Amazon offers very detailed data which allows advertisers to target better and therefore, your advertising budget will be spent far more efficiently.
The Amazon DSP includes first-party data that gives advertisers access to both trends and purchasing data from consumers.
When should you be using Amazon DSP?
Most brands will want to take advantage of the DSP due to being able to use Amazon’s audience and expand their reach due to the large amount of data that is available.
When a brand first starts selling on Amazon, they could potentially face some competition so they will need to determine how they can quickly build awareness and attract New-to-Brand customers. The DSP is a great tool for achieving this once a brand is retail-ready, potential customers will see the brand both on and off Amazon which will in turn lead to increased conversions.
If your brand holds a commanding share of voice within its designated category—say, exceeding 50% of the current market share—leveraging mid and upper-funnel tactics can further fuel growth by attracting fresh customers to your niche.
Is Amazon DSP really worth it?
DSP ads allow advertisers to reach their target audience both on and off Amazon offering brands to be able to reach an extremely broad audience. Due to the massive reach, the Amazon DSP makes it a top choice for sellers who want to increase their brand awareness and drive long-term sustainable growth.
Being able to get first-party data obtained directly from Amazon is of course the main selling point to using Amazon DSP. DSP allows advertisers to execute a full-funnel strategy with data that is acquired from consumer specific shopping behaviours. Advertisers will be able to target, engage, and convert shoppers at all stages of the consumers buying journey.
Summary
Amazon DSP is an extremely powerful platform to reach Amazon’s massive customer base using programmatic advertising. Due to its advanced targeting options and access to first-party data based on consumers specific shopping behaviours, advertisers can create extremely targeted ad campaigns that drive brand awareness, consideration, and conversions for a brand.
Here at Toucan, we have a team of the 7 in-house DSP specialists who plan, optimise and execute campaigns for brands of all sizes. We know that using Sponsored Ads and DSP in parallel yields better sales uplifts so it’s essential all brands utilise Amazon DSP to drive reach and awareness, whether that's through Display, Video or Audio campaigns. If you want to get started with Amazon DSP or need help with any existing campaigns, get in touch with the team today at hello@toucanecommerce.com
What is Amazon DSP?
Amazon DSP is a demand-side platform that allows advertisers to programmatically buy ads to reach new and existing audiences on and off Amazon. Amazon DSP does come with an extra cost to advertisers if you use the wrong approach hence why it is extremely important that you have a DSP plan in place, so you do not waste your advertising budget on ads that aren’t going to accomplish your brand’s goals.
Why would you choose to use Amazon DSP?
Data is of course a massive part of advertising so being able to get the most insightful data is extremely powerful. Amazon offers very detailed data which allows advertisers to target better and therefore, your advertising budget will be spent far more efficiently.
The Amazon DSP includes first-party data that gives advertisers access to both trends and purchasing data from consumers.
When should you be using Amazon DSP?
Most brands will want to take advantage of the DSP due to being able to use Amazon’s audience and expand their reach due to the large amount of data that is available.
When a brand first starts selling on Amazon, they could potentially face some competition so they will need to determine how they can quickly build awareness and attract New-to-Brand customers. The DSP is a great tool for achieving this once a brand is retail-ready, potential customers will see the brand both on and off Amazon which will in turn lead to increased conversions.
If your brand holds a commanding share of voice within its designated category—say, exceeding 50% of the current market share—leveraging mid and upper-funnel tactics can further fuel growth by attracting fresh customers to your niche.
Is Amazon DSP really worth it?
DSP ads allow advertisers to reach their target audience both on and off Amazon offering brands to be able to reach an extremely broad audience. Due to the massive reach, the Amazon DSP makes it a top choice for sellers who want to increase their brand awareness and drive long-term sustainable growth.
Being able to get first-party data obtained directly from Amazon is of course the main selling point to using Amazon DSP. DSP allows advertisers to execute a full-funnel strategy with data that is acquired from consumer specific shopping behaviours. Advertisers will be able to target, engage, and convert shoppers at all stages of the consumers buying journey.
Summary
Amazon DSP is an extremely powerful platform to reach Amazon’s massive customer base using programmatic advertising. Due to its advanced targeting options and access to first-party data based on consumers specific shopping behaviours, advertisers can create extremely targeted ad campaigns that drive brand awareness, consideration, and conversions for a brand.
Here at Toucan, we have a team of the 7 in-house DSP specialists who plan, optimise and execute campaigns for brands of all sizes. We know that using Sponsored Ads and DSP in parallel yields better sales uplifts so it’s essential all brands utilise Amazon DSP to drive reach and awareness, whether that's through Display, Video or Audio campaigns. If you want to get started with Amazon DSP or need help with any existing campaigns, get in touch with the team today at hello@toucanecommerce.com
What is Amazon DSP?
Amazon DSP is a demand-side platform that allows advertisers to programmatically buy ads to reach new and existing audiences on and off Amazon. Amazon DSP does come with an extra cost to advertisers if you use the wrong approach hence why it is extremely important that you have a DSP plan in place, so you do not waste your advertising budget on ads that aren’t going to accomplish your brand’s goals.
Why would you choose to use Amazon DSP?
Data is of course a massive part of advertising so being able to get the most insightful data is extremely powerful. Amazon offers very detailed data which allows advertisers to target better and therefore, your advertising budget will be spent far more efficiently.
The Amazon DSP includes first-party data that gives advertisers access to both trends and purchasing data from consumers.
When should you be using Amazon DSP?
Most brands will want to take advantage of the DSP due to being able to use Amazon’s audience and expand their reach due to the large amount of data that is available.
When a brand first starts selling on Amazon, they could potentially face some competition so they will need to determine how they can quickly build awareness and attract New-to-Brand customers. The DSP is a great tool for achieving this once a brand is retail-ready, potential customers will see the brand both on and off Amazon which will in turn lead to increased conversions.
If your brand holds a commanding share of voice within its designated category—say, exceeding 50% of the current market share—leveraging mid and upper-funnel tactics can further fuel growth by attracting fresh customers to your niche.
Is Amazon DSP really worth it?
DSP ads allow advertisers to reach their target audience both on and off Amazon offering brands to be able to reach an extremely broad audience. Due to the massive reach, the Amazon DSP makes it a top choice for sellers who want to increase their brand awareness and drive long-term sustainable growth.
Being able to get first-party data obtained directly from Amazon is of course the main selling point to using Amazon DSP. DSP allows advertisers to execute a full-funnel strategy with data that is acquired from consumer specific shopping behaviours. Advertisers will be able to target, engage, and convert shoppers at all stages of the consumers buying journey.
Summary
Amazon DSP is an extremely powerful platform to reach Amazon’s massive customer base using programmatic advertising. Due to its advanced targeting options and access to first-party data based on consumers specific shopping behaviours, advertisers can create extremely targeted ad campaigns that drive brand awareness, consideration, and conversions for a brand.
Here at Toucan, we have a team of the 7 in-house DSP specialists who plan, optimise and execute campaigns for brands of all sizes. We know that using Sponsored Ads and DSP in parallel yields better sales uplifts so it’s essential all brands utilise Amazon DSP to drive reach and awareness, whether that's through Display, Video or Audio campaigns. If you want to get started with Amazon DSP or need help with any existing campaigns, get in touch with the team today at hello@toucanecommerce.com