Amazon DSP Updates E-Commerce Creative Features
22 Mar 2024
At the end of October, Amazon announced their new responsive e-commerce creative (REC) feature which allows you to create responsive ads in all traditional ad sizes. It previously used to generate up to 13 but with this new update, advertisers can now take advantage of all the traditional ad sizes available.
What’s New?
The implementation of REC introduces several new features that significantly benefit advertisers on Amazon. The wide-ranging ad size support enables advertisers to automatically generate responsive ads compatible with a diverse range of ad dimensions making it far easier.
Advertisers can choose whether to optimise between all their ad variations or select specific variations. Advertisers will be able to choose from: Shop Now, Add to Cart, Coupon or Customer Reviews giving a wide range to pick from and allows advertisers to quickly work out what specific variations work best for them.
Due to REC allowing advertisers to quickly see what specific variations will work best for them, this will maximise campaign performance and ROI leading to better results for advertisers.
Why DSP Advertisers Should Use This
The introduction of REC presents a significant advantage for advertisers on Amazon's DSP (Demand-Side Platform). REC will refine the ad creation process, allowing for efficient adaptation of high-quality ads to various sizes. This efficiency not only saves valuable time but also ensures consistent brand representation across different ad formats.
REC will increase the reach of advertising campaigns due to the increased ad size support. This broader reach will lead to heightened exposure and potential conversions for advertisers.
Summary
REC will offer increased flexibility in ad creation across various traditional ad sizes. This new feature is designed to be performance driven by allowing advertisers more ad options in more placements therefore increasing the opportunity to deliver better campaign results. Amazon’s new responsive e-commerce creative is currently available in North & South America, Europe, the Middle East, and ASIA Pacific.
At the end of October, Amazon announced their new responsive e-commerce creative (REC) feature which allows you to create responsive ads in all traditional ad sizes. It previously used to generate up to 13 but with this new update, advertisers can now take advantage of all the traditional ad sizes available.
What’s New?
The implementation of REC introduces several new features that significantly benefit advertisers on Amazon. The wide-ranging ad size support enables advertisers to automatically generate responsive ads compatible with a diverse range of ad dimensions making it far easier.
Advertisers can choose whether to optimise between all their ad variations or select specific variations. Advertisers will be able to choose from: Shop Now, Add to Cart, Coupon or Customer Reviews giving a wide range to pick from and allows advertisers to quickly work out what specific variations work best for them.
Due to REC allowing advertisers to quickly see what specific variations will work best for them, this will maximise campaign performance and ROI leading to better results for advertisers.
Why DSP Advertisers Should Use This
The introduction of REC presents a significant advantage for advertisers on Amazon's DSP (Demand-Side Platform). REC will refine the ad creation process, allowing for efficient adaptation of high-quality ads to various sizes. This efficiency not only saves valuable time but also ensures consistent brand representation across different ad formats.
REC will increase the reach of advertising campaigns due to the increased ad size support. This broader reach will lead to heightened exposure and potential conversions for advertisers.
Summary
REC will offer increased flexibility in ad creation across various traditional ad sizes. This new feature is designed to be performance driven by allowing advertisers more ad options in more placements therefore increasing the opportunity to deliver better campaign results. Amazon’s new responsive e-commerce creative is currently available in North & South America, Europe, the Middle East, and ASIA Pacific.
At the end of October, Amazon announced their new responsive e-commerce creative (REC) feature which allows you to create responsive ads in all traditional ad sizes. It previously used to generate up to 13 but with this new update, advertisers can now take advantage of all the traditional ad sizes available.
What’s New?
The implementation of REC introduces several new features that significantly benefit advertisers on Amazon. The wide-ranging ad size support enables advertisers to automatically generate responsive ads compatible with a diverse range of ad dimensions making it far easier.
Advertisers can choose whether to optimise between all their ad variations or select specific variations. Advertisers will be able to choose from: Shop Now, Add to Cart, Coupon or Customer Reviews giving a wide range to pick from and allows advertisers to quickly work out what specific variations work best for them.
Due to REC allowing advertisers to quickly see what specific variations will work best for them, this will maximise campaign performance and ROI leading to better results for advertisers.
Why DSP Advertisers Should Use This
The introduction of REC presents a significant advantage for advertisers on Amazon's DSP (Demand-Side Platform). REC will refine the ad creation process, allowing for efficient adaptation of high-quality ads to various sizes. This efficiency not only saves valuable time but also ensures consistent brand representation across different ad formats.
REC will increase the reach of advertising campaigns due to the increased ad size support. This broader reach will lead to heightened exposure and potential conversions for advertisers.
Summary
REC will offer increased flexibility in ad creation across various traditional ad sizes. This new feature is designed to be performance driven by allowing advertisers more ad options in more placements therefore increasing the opportunity to deliver better campaign results. Amazon’s new responsive e-commerce creative is currently available in North & South America, Europe, the Middle East, and ASIA Pacific.