Amazon Ads updates

Over the month of October, Amazon has been rolling out updates for Sponsored Ads, so we've put together a list to catch you up on anything you might have missed!

​

Rest-of-Search Bid Adjustments coming to Sponsored Products!

 

Sponsored Products will soon have the option to control the rest-of-search bid adjustment, just like with top-of-search and product page bid adjustments! You will be able to adjust your bid by up to 900%, as seen with the other two placement options.

 

This will allow you to stay competitive and visible to shoppers even when not reaching the top ad slots.

 

Sponsored Brands now has a new outcome-based Goal!

 

Sponsored Brands has a new outcome-based goal! Similar to Sponsored Display, Sponsored Brands can now optimise for reach and growing brand impression share, allowing you to utilise the vCPM model over the cost-per-click (CPC) model.

 

This allows you to pay a fixed cost per 1000 views rather than per click, giving you much more control in how you spend your advertising budget compared to the CPC model.